When we look at a licensed property, we think about customers' desires for party props, bedroom or family room or game room décor and how will it look when your friends take photos standing by the cutout. Each cutout must be worthy of a photo of you and our cutouts framed in your house to show off your closeness to your favourite person or period. Is the property something people are talking about? Is the property something we can get people talking about with a Star Cutout? Is the licensor a company that works with a licensee or do they just take the money and then leave you to your own, these are not licensors we seek to partner with because our customers are so important to us we want our licensing partners to feel the same way about the consumer.